UpSNAP Services is the largest direct response advertising network on mobile phones in the US with ads reaching up to 270 million mobile users. The company provides high-impact voice and display advertising and content services that work on all mobile phones and convert consumers to in-bound interested callers for advertisers. UpSNAP pioneered delivery of pay-per-call ads on mobile phones. UpSNAP’s proprietary ad-serving platform and call-connect infrastructure leverages heuristic algorithms to deliver advertising solutions and targeted content to virtually all US mobile devices (including iPhone and Smartphone) via audio pay-per-call ads, SMS/Text Messaging, and mobile internet banner ads. The company’s end-to-end technology and infrastructure enables mobile access to any type of live or on-demand streaming audio and low-cost, scalable VoIP direct voice connections. UpSNAP serves (and is paid by) national advertisers and ad aggregators, and currently distributes ads through most mobile advertising networks.