Consulting & Valuations

Viansa Winery and Italian Marketplace
Located in the Sonoma Valley of California, the Company markets premium Italian and Californian wines as well as premium food products to visitors at its strategically located vineyard, Italian Villa, tasting rooms, retail marketplace, restaurant, and special event facility. Approximately 250,000 visitors a year makes Viansa a popular destination vineyard in California. The location and popularity of Viansa are a competitive advantage that allows the Company to sells its entire production of wine directly to consumers. In addition, Viansa converts a significant percentage of its visitors into long term members of its wine club. Viansa has one of the largest wine clubs in the United States with over 11,000 members. Viansa currently produces over 50,000 cases of wine annually including 12 different Italian varietals and 11 California varietals. In 2007, approximately, 50% of sales were to wine club members and 50% are on site at the Marketplace. The company also engages in catalog and e-commerce sales and has built a significant customer base primarily through the conversion of its visitors into long term customers.